Tommy Hilfiger Enters the Metaverse

A few weeks ago, we reported that several European football leagues, fashion brands like Dolce & Gabbana and Hugo Boss, and athletes such as Rafa Nadal were entering the metaverse. Now, Tommy Hilfiger has joined the trend.

The growing push to digitalize every industry has reached an unstoppable pace, leading more and more companies to establish a presence in the metaverse—regardless of the product or service they offer.

In this case, Tommy Hilfiger is entering with a more gamer-oriented approach, where users can "play, share experiences, and socialize through this virtual space, as well as through the various games and activities that have been designed." According to the brand, this experiential offering will be continually updated throughout the summer with new content, platform map expansions, and the launch of new digital products.

The virtual environment chosen recreates one of the most iconic neighborhoods in New York—Brooklyn—which users can explore and even perform BMX tricks within.

As we’re increasingly seeing, digitalization options are growing rapidly, and at Walcon Virtual, we recommend working with metaverse and virtual project experts to begin digitalizing your brand effectively.