Case Study: “Infinite Bernabéu”

November 24, 2025

Real Madrid and Apple have joined forces to launch the “Infinite Bernabéu,” an immersive metaverse experience that brings Santiago Bernabéu Stadium into fans’ homes.

This project goes beyond simply replicating the stadium atmosphere: it creates a new digital dimension where fans can experience the match from anywhere in the world using virtual reality glasses, such as Apple Vision.

Key pillars of this initiative include:

  • Global accessibility: enabling fans who cannot attend the stadium to be part of the experience as if they were there, regardless of location.
  • Technological innovation: using over 30 Blackmagic cameras to capture matches in 360º and produce an immersive documentary for Apple Vision Pro.
  • Direct fan engagement: digitalization opens new ways to connect with supporters, making each interaction more personal, emotional, and meaningful.

Additionally, Real Madrid has created a specialized division called RM Next, which unifies areas such as audiovisual content, digital health, and fan engagement to drive its digital strategy.

For professionals in innovation, the metaverse, or user experience, “Infinite Bernabéu” stands as a benchmark example of how to merge physical and digital worlds to create experiences with real and emotional impact.

Read more about it here: Apple and Real Madrid team up for a futuristic idea: an infinite and legendary soccer stadium in the metaverse

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