Metaverse for Business: Italy's Serie A Joins the Metaverse

Discover why traditional webinars are losing traction and how new virtual event formats focused on interaction and personalization are transforming the digital experience.

Discover how virtual team building is transforming corporate culture with immersive 3D platforms, AI-driven experiences, and interactive virtual events. From remote collaboration to team creativity, the future of engagement is digital. At Walcon Virtual, we tailor unforgettable virtual experiences for teams across the globe.

In an increasingly connected world, hybrid events have emerged as the ideal solution for combining the best of in-person gatherings and virtual events.

What Is the Metaverse: A New Digital Dimension where you can virtually participate and interact in corporate a 3D Environment

When we talk about “3.0,” we refer to a deep evolution in how things are done—whether it’s online communication or virtual events. It symbolizes a new era where AI, the metaverse, 3D environments, and augmented reality transform how we live and interact.

Web 3, also known as Web 3.0, represents a major transformation of the internet as we know it

Until just a few years ago, the metaverse was something completely unknown to most people. Yet, a few curious pioneers were already exploring these virtual worlds. On platforms where digital land is limited, some users purchased virtual plots for as little as €20 — and today, they can earn up to €1,500 from renting out those same spaces. Major global companies from every sector — such as Samsung, Dolce & Gabbana, Nike, BMW, and Coca-Cola — are competing to establish their presence in the metaverse, which appears to be the clear direction the future is heading. Real estate agencies that traditionally sold physical properties around the world are now also offering virtual land sales and even exact replicas of real-world homes inside the metaverse. One notable example is Nourmand & Associates, a real estate firm currently selling a mansion in Beverly Hills for $9.5 million, while offering the possibility to build a virtual replica of the same property in a well-known metaverse for an additional $100,000. According to expert Sergio G., “The global market for virtual and augmented reality was valued at $26.7 billion in 2018; it is likely to close this year at $54 billion, and projections estimate it could reach $800 billion by mid-decade.” From the very beginning, Walcon has embraced this vision, collaborating with leading metaverse platforms, and designing, managing, and constructing projects across any virtual world.

Tommy Hilfiger enters the metaverse with a gamer-style Brooklyn experience, offering social interaction, games, and digital products in a virtual world.

Discover how companies are exploring virtual events in the Metaverse with avatars, immersive spaces, and new business opportunities