Metaverse for Business: Italy's Serie A Joins the Metaverse

May 3, 2022

The metaverse continues to expand its variety of applications, allowing, in this case, the live broadcasting of a crucial Serie A match, Italy’s top football league, as reported by Marca. The fact that it was the first match broadcast in the metaverse demonstrates that these applications are on the rise, and more industries are crossing this technological frontier.


This match was not only viewable but also included metaverse rooms where spectators could interact with the environment and with other attendees without leaving their seats.

Thus opens the door to new ways of experiencing sports, which until now did not go beyond traditional television screens — but with emerging metaverses, they can be experienced immersively and firsthand.


At Walcon Virtual, we’re experts in such virtual events, and we have already executed a metaverse-based sports activation: a football tournament for Abu Dhabi Ports with over 100 participants and up to 30 teams.


If you’d like more information or personalized support for your event, contact us with no obligation by clicking here.


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