Green Events: The Sustainability of Virtual Environments

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In recent years, large-scale business activity has generated a number of environmental consequences — many of them irreversible for the planet. During the COVID-19 pandemic, we witnessed how, in just a few days, cities like New Delhi and Paris significantly reduced their pollution levels. Virtual events can continue contributing to this positive change.

Virtual events have become an essential communication strategy for companies committed to sustainability. One of the main advantages of these events compared to traditional ones is the reduction of CO₂ emissions.

These events allow thousands of people to connect on the same online platform without the need to travel. This eliminates emissions from transportation, event venues, and accommodation. The only thing participants need to attend is an electronic device with an Internet connection.

Although conventional events can be held in sustainable spaces, they still require the setup of physical infrastructure such as stands, signage, or air-conditioning systems.

In addition to reducing CO₂ emissions, another advantage of virtual events that contributes to the fight against climate change is the elimination of plastic and paper waste. Since they don’t take place in a physical location, virtual events completely avoid the tons of paper and plastic generated at traditional fairs — from brochures and merchandising to banners and printed materials.

Virtual events not only reduce environmental impact but also represent significant economic savings for both organizers and participants. This allows many companies to attend fairs and conferences that were previously out of reach.

At Walcon Virtual, we offer consulting services and guide you through the planning of your digital environment to ensure that your virtual fair or conference is a complete success. Our team adapts your ideas to VR technology and 3D creativity so your virtual project retains a human touch.

What makes Walcon unique is that we provide real interactions between attendees, each represented by a personalized avatar that can communicate, attend conferences, engage in networking, and share digital brochures or information.

If you have any questions, contact us — we’ll be happy to tell you more about our services.