Hybridization: The Present and Future of Events

When COVID-19 disrupted the world, both individuals and companies were forced to change behavior and adopt new work models: more than 90% of companies have held virtual events in recent months.

Some already had prior knowledge of these platforms, while others needed to digitalize and adapt. This shift created a new common paradigm: a new opportunity to stage far more interactive events with nearly unlimited capacity.

The advantages of hybrid events are boundless — choosing platforms adapted to each event’s needs, scalable attendance, access from anywhere in the world, and major cost savings while preserving the essence of in-person, face-to-face interaction.

According to a recent MCI study, “80% of companies that have held virtual events report satisfaction with results, and 70% of participants in their events also expressed satisfaction.” Data that strongly demonstrates the real utility of these events for both organizations and attendees.

However, for hybridization to succeed, a professional team is essential — one that knows how to choose the right platform and customize every detail so that in-person to virtual (and vice versa) flows properly.

Walcon Virtual is a consultancy expert in this type of events, having organized over 200 virtual events and possessing ongoing training that allows it to select the best platforms currently available. If you’d like more information, ask for it with no commitment here.