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Can virtual reality help cancer patients?

Fri, 06 Mar 2026 12:52:59 GMT

A new study from the McGill University Health Centre (MUHC) is exploring how virtual reality (VR) could benefit hospitalized patients with advanced cancer by offering immersive experiences designed to support their emotional and physical well-being during their stay in the hospital.

The research, called the AVATAR study , aims to evaluate whether virtual reality sessions can help reduce the stress, anxiety, or pain that many patients experience during their treatment. Through relaxing virtual environments and interactive experiences, researchers are analyzing whether this technology can also encourage movement, improve mood, and provide moments of mental escape within a hospital environment that is often physically and emotionally demanding.

This type of initiative is part of a growing trend in which immersive technologies are beginning to be integrated into healthcare. Virtual reality has already been used in other medical contexts, such as rehabilitation, pain management, and the treatment of phobias, and more research centers are exploring its potential to improve patients’ experiences during complex medical processes.

In the case of patients with advanced cancer, where emotional well-being is a fundamental part of comprehensive care, tools like VR could become a valuable complement to traditional treatments, helping to create moments of calm, positive distraction, and connection with environments beyond the hospital room.

We share this news because it reflects how immersive technology continues to expand its applications beyond training or entertainment, becoming a potentially meaningful tool in health and wellness contexts.

“AfterForms”: a hybrid metaverse exhibition exploring climate grief and digital memory

Mon, 09 Feb 2026 09:12:19 GMT

The National Arts Council (NAC) has unveiled AfterForms, a hybrid exhibition presented as part of its Project Arts Metaverse (PAM) initiative under Our SG Arts Plan. Framed as an online event with a strong experimental focus, the exhibition combines physical installations with virtual environments to explore themes such as climate grief, memory, and responsibility in digital spaces, moving beyond the idea of the metaverse as escapism or spectacle.

The project features four immersive virtual environments, developed in collaboration with TBWA\Singapore, inviting visitors to engage across physical and digital realms. Each interaction within this virtual event leaves a trace: participants’ presence, movement, and breathing shape the experience and highlight how digital spaces can retain emotional residues, unresolved histories, and experiences of ecological loss.

The exhibition is accompanied by artist talks, workshops, and a digital toolkit designed to support creators in building their own virtual environments. AfterForms demonstrates how art and technology can converge to encourage reflection and dialogue around contemporary issues.

Original article: https://www.marketing-interactive.com/nac-brings-climate-grief-and-memory-to-life-in-hybrid-metaverse-exhibition

Rehearsing Childbirth in the Metaverse: Benefits, Innovation, and the Future of Digital Health

Thu, 11 Dec 2025 13:48:17 GMT

The metaverse continues to evolve, proving that its potential goes far beyond entertainment. One of the most striking cases with the greatest social impact is the possibility of rehearsing childbirth in a virtual environment. Although it is a simulation, its educational, emotional, and technological value is enormous for both healthcare professionals and expectant parents.

What does it mean to simulate childbirth in the metaverse?

Simulating childbirth in the metaverse consists of recreating a 3D digital environment where doctors, midwives, and users can experience the birth process immersively. This recreation allows individuals to go through the process realistically, visualize how the body reacts, and understand each stage of labor first-hand.

For professionals, it is a safe training environment. For families, a psychological and educational tool.

Educational Benefits for Healthcare Professionals

Risk-free immersive training
Virtualization allows doctors and midwives to practice procedures without compromising patient safety. Actions can be repeated, mistakes corrected, and performance measured.

Unlimited repetition of scenarios
Every birth is unique, and the metaverse makes it possible to recreate everything from standard deliveries to rare or high-risk situations. This dramatically increases healthcare workers’ level of preparedness.

Improved decision-making and response
By recreating high-pressure situations, the metaverse helps professionals strengthen their reaction capabilities.

Simulation of complications and rare cases
From abnormal fetal positions to emergencies, the simulation offers a unique opportunity to practice difficult scenarios.

Emotional Value for Mothers and Expectant Parents

Reducing fear and uncertainty
Experiencing childbirth for the first time can cause anxiety. Experiencing it in a virtual environment helps users understand the process and reduce fears.

A realistic understanding of the birth process
It is far more visual and educational than videos, manuals, or informational talks.

Empowerment of women during childbirth
The expectant mother becomes familiar with the environment, gains confidence, and participates more actively in her own childbirth.

Impact on Medical and Technological Innovation

Democratization of access to training
Hospitals, universities, and healthcare centers around the world can benefit from advanced training without the need for expensive facilities.

Cost reduction in healthcare environments
Virtual training reduces the use of mannequins, equipment, and physical spaces.

Integration of the metaverse into hospitals and clinics
More and more institutions are incorporating VR simulators into their training programs, accelerating the sector’s digitalization.

Why are these types of simulations becoming a trend?

The combination of immersive experiences with healthcare training creates a new learning standard. It also responds to the global need to improve safety, optimize resources, and offer a more human experience to both professionals and patients.

Conclusion: The Metaverse as an Ally for Well-Being and Training

Rehearsing childbirth in the metaverse shows that technological innovation can have a direct impact on health and emotional well-being. This tool not only improves healthcare preparedness but also supports families during one of the most meaningful moments of their lives.
The future of digital health isn’t coming—it’s already here.

Meta launches an AI that turns any person into a 3D object

Mon, 24 Nov 2025 22:08:06 GMT

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Meta has created an AI that can recognize people and then reconstruct them in 3D.

The company announced SAM 3, the latest member of the segmentation model family that is capable of identifying elements in images and video. The novelty this year is a variant called SAM 3D , which not only recognizes people and objects, but also reconstructs them in 3D to use them in videos or export them as separate models.

According to a post on Meta’s website, SAM 3 can recognize objects in images and videos and track them. This is very useful for video editors, since they only need to type the name of the object in the prompt box and the AI will take care of selecting it for modification. Although the company had previously developed earlier versions of this model, they were not able to handle detailed descriptions to segment the content.

To test SAM 3, Meta has launched an application called Segment Anything Playground , where users can upload videos and images to crop and add effects . The app includes some examples with predefined prompts, although you can upload your own content to verify that it works. The editor is somewhat basic and does not compare to what we see in dedicated applications such as Premiere, but it offers a glimpse of what can be achieved.

As we see with Adobe, Meta’s AI breakthroughs will be reflected in its products. The company said they will use SAM 3 to add special effects inside Edits , the CapCut-style tool for creating short videos on Instagram and Facebook. The segmentation model will also be applied in AI-generated videos within Vibes in the not-too-distant future.

Case Study: “Infinite Bernabéu”

Mon, 24 Nov 2025 13:13:38 GMT

Real Madrid and Apple have joined forces to launch the “Infinite Bernabéu,” an immersive metaverse experience that brings Santiago Bernabéu Stadium into fans’ homes.

This project goes beyond simply replicating the stadium atmosphere: it creates a new digital dimension where fans can experience the match from anywhere in the world using virtual reality glasses, such as Apple Vision.

Key pillars of this initiative include:

Global accessibility: enabling fans who cannot attend the stadium to be part of the experience as if they were there, regardless of location.
Technological innovation : using over 30 Blackmagic cameras to capture matches in 360º and produce an immersive documentary for Apple Vision Pro.
Direct fan engagement: digitalization opens new ways to connect with supporters, making each interaction more personal, emotional, and meaningful.

Additionally, Real Madrid has created a specialized division called RM Next, which unifies areas such as audiovisual content, digital health, and fan engagement to drive its digital strategy.

For professionals in innovation, the metaverse, or user experience, “Infinite Bernabéu” stands as a benchmark example of how to merge physical and digital worlds to create experiences with real and emotional impact.

Read more about it here: Apple and Real Madrid team up for a futuristic idea: an infinite and legendary soccer stadium in the metaverse

Why Traditional Webinars Are Failing (And What’s Replacing Them)

Mon, 02 Jun 2025 19:32:25 GMT

Why Traditional Webinars Are Failing (And What’s Replacing Them)

Why Traditional Webinars Are No Longer Enough

It feels like COVID-19 is firmly in the rearview mirror. The panic-driven rush to virtual is over, and the need for any online event seems to have faded. Except it hasn’t. What faded was the appetite for mediocre, one-size-fits-all digital experiences.

The webinar found its niche for a reason: it promised—and delivered—on reaching a global audience, gathering precise data, and drastically reducing costs. Blessed be webinars, right? They do a decent job. But in today's landscape, "decent" is the new mediocre. For companies determined to stand out, decent isn’t a strategy—it's a compromise.

The truth is, while webinars were a crucial quick fix, digital fatigue has set in. Audiences aren’t just tired of screens; they’re tired of being talked at. The limitations of the traditional webinar are now glaringly obvious:

Low Engagement : They remain largely one-way broadcasts, offering minimal real interaction.
Impersonal Experience : Generic formats fail to tailor the journey to individual attendees.
Zoom Fatigue: After years of static video calls, people crave dynamic, participatory experiences.

Today’s audience doesn’t want to just watch; they want to participate . They expect to interact, explore, and connect on their own terms.

Interaction and Personalization: The New Standard

The future of digital connection lies in immersive experiences that prioritize human interaction. Platforms like Hyperverse, Virbela, Frame, and Virtway —cornerstones of the Walcon Virtual toolkit—are setting a new benchmark by moving beyond the screen into a shared virtual space.

This new generation of virtual events offers:

3D Environments with Avatars: Engage in real-time as a digital persona, explore customized stands, network naturally, and foster a genuine sense of presence and place.
Integrated Communication: Blend live streaming with breakout rooms, spatial voice chat, and interactive tools. Attendees become active participants, not passive viewers.
Data-Driven Personalization: Move beyond basic analytics. Use real-time behavior and preferences to dynamically shape unique, personalized event journeys for each attendee.

Why This Evolution is Non-Negotiable

This isn't just about cooler tech. It's about tangible business results. Organizations that embrace these immersive formats will reap the rewards: significantly better engagement, deeper community connections, and more qualified leads.

Furthermore, these interactive worlds align with modern corporate values like sustainability and inclusivity by eliminating geographical barriers and reducing the carbon footprint of large-scale in-person events.

It's Time to Move Beyond "Decent"

The webinar had its moment. But to truly captivate your audience and achieve your star communication objectives, virtual formats must evolve.

In this vast world of tools and options, knowing where to start is the biggest challenge. At Walcon Virtual, we bring clarity and expertise. We help you move beyond the basic and the decent, into the future of digital experiences—experiences that are truly interactive, immersive, and human-centered.

Ideas and Tips for Team Building Activities in Virtual Corporate Events

Fri, 23 May 2025 16:26:11 GMT

Virtual Team Building That Actually Works

Let's be honest. The phrase "virtual team building" often triggers a collective groan. It conjures images of stiff video calls, forced icebreakers, and activities that feel more like a corporate mandate than a genuine chance to connect. But the need has never been greater. With remote and hybrid models here to stay, a series of awkward quizzes won't cut it. True team building in a digital world requires intention, smart design, and a focus on what actually brings people together.

Why Most Virtual Team Building Falls Flat

The problem isn’t the idea—it’s the execution. Traditional activities often fail because they:

Feel like an obligation , not an opportunity.
Lack authentic interaction ; they’re passive instead of participatory.
Ignore individual comfort zones , putting introverts and extroverts on unequal footing.
Don’t translate meaningfully beyond the screen.

But it doesn’t have to be this way. The goal isn’t to replicate in-person events online—it’s to leverage the digital environment to create something even more inclusive, engaging, and memorable.

Principles of Impactful Virtual Team Building

Forget gimmicks. Lasting connection is built on a few core ideas:

Purpose Over Prescription: Every activity should serve a clear goal—improving communication, sparking creativity, or simply building trust.
Interaction, Not Observation: Prioritize experiences where everyone does something, rather than just watching or listening.
Voluntary Vibe: Encourage—don’t force—participation. Psychological safety is the foundation of real teamwork.
Short, Sharp, and Shared: Keep sessions focused and time-bound. Respect your team’s calendar and mental energy.

Ideas That Go Beyond the Basic Video Call

Ready to move past "two truths and a lie"? Here are a few formats that encourage real collaboration and camaraderie:

Virtual Escape Rooms: Teams solve puzzles against the clock using collaboration tools and dedicated platforms. It’s pressure, but the fun kind.
Collaborative Workshops: A guided session like a virtual mixology class, sketch workshop, or even a coding sprint led by an instructor. Creating something together builds shared accomplishment.
Immersive Social Worlds: Using 3D platforms or Metaverses, teams can interact in a custom digital space—chatting by the “virtual coffee machine,” playing games, or exploring together. This recreates the spontaneity of a physical office.
"Show and Tell" 2.0: Go beyond the childhood classic. Have team members present a passion project, a cultural tradition, or even their favorite view on a walk. It’s personal without being invasive.

Making It Work: Walcon’s Approach

A great idea is only half the battle. Execution is everything. At Walcon, we don’t just suggest activities—we architect experiences. We handle:

Tech that Fades into the Background: Seamless integration on platforms designed for interaction, not frustration.
Professional Digital Facilitation: Our hosts guide the energy, include everyone, and keep the focus on connection, not logistics.
Tailored Design: We help you choose—or build—the activity that matches your team’s unique culture and goals.

The Bottom Line

Team building shouldn’t be a box-ticking exercise. In a virtual world, it’s a strategic necessity for culture, retention, and productivity. It’s about replacing the digital distance with human moments.

Ditch the dread. It’s time to build a team that’s connected, not just convened.

What Is the Metaverse: A New Digital Dimension

Fri, 23 May 2025 15:58:57 GMT

The metaverse has exploded into the modern tech scene, becoming a central concept in the era of digitalization . It refers to a persistent virtual universe, accessible through VR or augmented reality devices, poised to revolutionize how we work, socialize, and enjoy entertainment . But what exactly is the metaverse?

The term was first coined by writer Neal Stephenson in the 1990s, but it wasn’t until the rise of 3D technology, global connectivity, and the growth of virtual event platforms that the metaverse began to take real shape. Tech companies began creating environments where users could interact via avatars, engage in virtual games , or attend events.

The metaverse serves as an alternative space where people can do everything from corporate meetings and training sessions to concerts, trade shows, and team building activities . It removes the limitations of the physical world, allowing global access. With AI , interactions in these environments feel more natural and lifelike.

Through these digital spaces, companies can offer personalized experiences , foster networking , and build innovative strategies using social media and rrss . By integrating emerging technologies, events become more interactive, measurable, and scalable—breaking away from traditional formats.

In summary, the metaverse isn’t just a trend—it's a natural evolution of the internet into more immersive, participatory environments. At Walcon Virtual , we help organizations explore and establish their presence in the metaverse through tailored and creative solutions.

The Rise of Hybrid Events: Where Technology Meets Human Connection

Fri, 23 May 2025 15:58:57 GMT

In an increasingly connected world, hybrid events have emerged as the ideal solution for combining the best of in-person gatherings and virtual events. This format enables richer interactions, broader reach, and personalized experiences for every attendee. It also promotes sustainability and eliminates geographic barriers.

The concept of a hybrid event was born in response to the limitations imposed by the pandemic, but quickly became a strategic option. It merges physical elements with digital platforms in 2D or 3D, allowing participation from anywhere. These events often include augmented reality, AI, and interactive networking spaces.

Hybrid events maximize engagement and offer multiple ways to access content. For instance, a conference may include a live audience and remote participants attending via virtual platforms. Attendees can interact in real time, share on social media, and engage in virtual games designed to enhance the overall entertainment experience—without compromising content quality.

Moreover, hybrid events allow greater personalization through data collection and analysis powered by AI. This information is used to tailor activities to the audience’s interests, improving satisfaction and outcomes. Hybrid events are also a great gateway for companies looking to advance their digitalization strategies.

Ultimately, hybrid events represent the present and future of the event industry. They combine innovation, inclusion, and efficiency. At Walcon Virtual, we specialize in designing and producing hybrid experiences that connect people worldwide through cutting-edge technology.

What Does web 3.0 Mean Beyond Digital Transformation

Fri, 23 May 2025 15:58:56 GMT

When we talk about “3.0,” we refer to a deep evolution in how things are done—whether it’s online communication or virtual events. It symbolizes a new era where AI, the metaverse, 3D environments, and augmented reality transform how we live and interact. The 3.0 concept offers personalized, intelligent experiences without physical limits.

The term 3.0 was introduced to describe the third phase of internet development—Web 3—where decentralization and user autonomy are key. However, its impact extends further, influencing how hybrid events are run, how we do networking, and how we deliver entertainment in virtual settings.

In today’s world, “3.0” means leveraging tech like VR, virtual games, collaborative platforms, and cloud solutions to optimize processes. This includes everything from social media and rrss strategies to real-time simulations for training, remote work, and team building activities. The goal is to overcome geographic barriers and provide more agile, effective solutions.

Personalization is a core pillar of 3.0. By using data and smart tools, content and experiences can be tailored to each user—whether in an event, a meeting, or a digital campaign. The 3.0 vision promotes responsible digitalization, where every action is meaningful and relevant.

In short, 3.0 means innovation, efficiency, and global connectivity.

At Walcon Virtual, we embrace this vision by creating advanced solutions that combine technology, creativity, and human experience to transform how people connect.

What Is Web 3: The Evolution of the Internet

Fri, 23 May 2025 15:03:26 GMT

Web 3, also known as Web 3.0, represents a major transformation of the internet as we know it. Based on technologies like blockchain, AI, and decentralization, it aims to give users more control and privacy. This new web phase is redefining how we interact, share data, and engage in virtual events.

Web 1.0 featured static websites, while Web 2.0 introduced interactivity through blogs, forums, and social media. Web 3 emerged as a response to digital centralization, proposing a more democratic and transparent web. In this new context, users own their data and actively participate in decentralized platforms.

This paradigm shift enables development in 2D and 3D environments, fueling the rise of the metaverse, virtual games, and immersive experiences. It also introduces new business models where communities play an active role. All of this is transforming the way events are organized, offering more open and collaborative experiences.

Web 3 also accelerates digitalization through smart contracts, digital currencies, and AI tools that automate complex tasks. This network makes it possible to deliver personalized experiences and maximize tech resources to overcome geographic barriers.

In conclusion, Web 3 is the foundation of a new, more participatory and secure internet. At Walcon Virtual, we build integrated solutions in this new environment, helping companies and organizations become active players in the digital revolution.

The Real Estate Boom Reaches the Metaverse Worldwide Among Companies

Wed, 14 Sep 2022 12:44:20 GMT

Until just a few years ago, the metaverse was something completely unknown to most people. Yet, a few curious pioneers were already exploring these virtual worlds. On platforms where digital land is limited, some users purchased virtual plots for as little as €20 — and today, they can earn up to €1,500 from renting out those same spaces.

Major global companies from every sector — such as Samsung, Dolce & Gabbana, Nike, BMW, and Coca-Cola — are competing to establish their presence in the metaverse, which appears to be the clear direction the future is heading.

Real estate agencies that traditionally sold physical properties around the world are now also offering virtual land sales and even exact replicas of real-world homes inside the metaverse.

One notable example is Nourmand & Associates, a real estate firm currently selling a mansion in Beverly Hills for $9.5 million, while offering the possibility to build a virtual replica of the same property in a well-known metaverse for an additional $100,000.

According to expert Sergio G., “The global market for virtual and augmented reality was valued at $26.7 billion in 2018; it is likely to close this year at $54 billion, and projections estimate it could reach $800 billion by mid-decade.”

From the very beginning, Walcon has embraced this vision, collaborating with leading metaverse platforms, and designing, managing, and constructing projects across any virtual world.

Tommy Hilfiger Enters the Metaverse

Tue, 06 Sep 2022 12:08:35 GMT

A few weeks ago, we reported that several European football leagues, fashion brands like Dolce & Gabbana and Hugo Boss, and athletes such as Rafa Nadal were entering the metaverse. Now, Tommy Hilfiger has joined the trend.

The growing push to digitalize every industry has reached an unstoppable pace, leading more and more companies to establish a presence in the metaverse—regardless of the product or service they offer.

In this case, Tommy Hilfiger is entering with a more gamer-oriented approach, where users can "play, share experiences, and socialize through this virtual space, as well as through the various games and activities that have been designed." According to the brand, this experiential offering will be continually updated throughout the summer with new content, platform map expansions, and the launch of new digital products .

The virtual environment chosen recreates one of the most iconic neighborhoods in New York— Brooklyn —which users can explore and even perform BMX tricks within.

As we’re increasingly seeing, digitalization options are growing rapidly , and at Walcon Virtual , we recommend working with metaverse and virtual project experts to begin digitalizing your brand effectively.

A Metaverse Event with Virtual Avatars?

Wed, 31 Aug 2022 21:16:59 GMT

For many companies, concepts like virtual events, metaverse, or streaming are still unfamiliar, yet increasingly essential due to the ongoing technological transformation. Digitalization continues to grow, and no one wants to be left behind — understanding this world is key to stepping into it.

José F. González, host of the podcast “Metaverse for Beginners” , interviewed Walcon’s virtual events and metaverse expert, Juan Antonio Sempere, who clearly explains everything from what a metaverse event is to the wide range of experiences possible within it: football tournaments, live-streamed classes, 3D avatar access, or even a mix of all these for a truly immersive event.

Some of the topics discussed include:

What does the Metaverse mean to Juan Antonio?
What entrepreneurial opportunities does the Metaverse offer?
What formats can Metaverse events take?
What new professions will emerge to serve the Metaverse?
How will data privacy and security be managed in the Metaverse?
Is the Metaverse just for fun, or will there be a “serious” parallel Metaverse?
How are companies in Spain and Latin America approaching event development in the Metaverse?

If you want to host your virtual event or start your journey in the Metaverse, Walcon are the experts who can help.

The Most Powerful Virtual Platforms on the Market

Mon, 22 Aug 2022 21:04:46 GMT

Since 2018, at Walcon we have worked with a wide variety of platforms — 3D, 2D, with or without download, streaming-only, with more or fewer graphics — because each client has different needs.

This experience has led us to work today with some of the most powerful virtual platforms, and the one we present below is among the most complete metaverses in terms of functionality and usability:

Multiplatform: allows access from both a web browser and a mobile device, without any software download required.
Intuitive and immersive: each user enters with a fully customizable avatar and can interact with other visitors through video calls, chat, or voice.
Customizable: rooms can be branded and adapted to the client’s specific needs.
Stable: since it doesn’t require software installation, it runs smoothly on most devices without demanding high-performance hardware.
Secure: it includes advanced security systems that protect user data against any potential attack.

These are just some of the key features that we highlight — the result of years of work combining innovation, stability, and customization into a single virtual platform.

Do Download-Based Virtual Platforms Really Work?

Fri, 29 Jul 2022 08:52:31 GMT

The world of metaverses is growing rapidly, and we can start by classifying them into two main categories: those that require software downloads and those that don’t. At Walcon, we are familiar with all of them and the functionalities they offer, allowing us to adapt each platform to meet our clients’ specific needs.

On one hand, download-based platforms usually offer greater stability and more detailed graphics. However, they require software installation on a computer, which can be a major entry barrier for many users and companies.

On the other hand, there are platforms that only require accessing a URL to interact with all users and the available content. This way, the computer needs far fewer resources to run, and access is much faster and easier.

At first glance, this difference may seem minor, but after carrying out over 1,000 projects, we’ve observed that events requiring platform downloads experience a significant drop in attendance—leading to less satisfactory results for the client.

That’s why it’s essential to have a deep understanding of all platforms and the client’s specific needs for each event. Only then can the right platform be chosen to ensure a successful outcome.

Take Your Brand to the Next Level with Walcon

Tue, 26 Jul 2022 09:26:07 GMT

A strong presence on social media and successfully hosting a corporate event are fundamental pillars when it comes to growing your brand. At Walcon, we have completed over 1,000 projects and offer you all the knowledge we've gained to help you achieve this goal.

On one hand, the know-how we've acquired in virtual, in-person, and hybrid events is highly valuable, as we've been working for years with top global brands , using high-impact marketing strategies targeted at your audience.

Some of our strategies include:

ADS campaigns;
Email marketing;
SMS marketing;
Contests and giveaways.

Moreover, all of this is measurable and allows for a complete evaluation of the investment and the return generated by the campaigns.

On the other hand, we understand the importance of social media for businesses, which is why creating quality content and managing how to act on each platform is key to taking your brand to the top.

That’s why, at Walcon, we have the best social media managers and work with all brands in total confidentiality.

The Government Will Allocate Over 3 Million in Metaverse Funding

Mon, 11 Jul 2022 10:03:24 GMT

In recent weeks, we've seen an increasing number of news stories about the metaverse and its applications—so much so that the government is now moving to promote its use.

As reported by a national media outlet, "The Government will allocate up to 3.8 million euros to SMEs and self-employed individuals based in Spain or the European Union who are working on experimental development projects and process innovation in the field of Web 3 and metaverse-related technologies."

This initiative, part of the Spain Digital 2026 strategy, has been officially published in the BOE (Official State Gazette) and is focused on providing grants for the development of processes using technologies such as VR (Virtual Reality), AR (Augmented Reality), and XR (Extended Reality), all of which are included under the metaverse umbrella.

The goal is to create a more competitive landscape that attracts business opportunities to Spain, aiming to turn the country into a long-term Audiovisual and Technology Hub.

At Walcon Virtual , we offer all the knowledge we've acquired through more than 1,000 successful projects to help you build your metaverse and bring your project to life, tailored to your exact needs.

Don’t wait any longer—contact us with no obligation by clicking here.

Navarra Chamber of Commerce Launches a Business Metaverse

Thu, 30 Jun 2022 10:46:35 GMT

The Chamber of Commerce of Navarra has laid the foundation for what will become a metaverse aimed at fostering the commerce of the future—where companies and clients can meet virtually.

The goal of this project is to showcase company content in an interactive way within a real virtual environment, while also providing users with both digital and physical-world information.

Some of the key features of this metaverse include instant product purchases, international product sales, and direct interaction between companies and customers. According to the development company, “the metaverse is a new channel, not just marketing.”

At Walcon Virtual , we’ve been working with the metaverse for years, which is why we can fully address your business needs. Get in touch with us with no obligation here.

Mark Zuckerberg Envisions a Massive Economy in the Metaverse

Mon, 27 Jun 2022 11:08:39 GMT

Following Facebook’s 2014 acquisition of Oculus VR, the company has invested billions in pivoting toward the next generation of content: the metaverse—even going as far as to rebrand its prestigious name from Facebook to Meta.

On June 23, Meta CEO Mark Zuckerberg appeared virtually on CNBC, where he outlined the company’s future plans: they expect to reach one billion people interacting in the metaverse and spending hundreds of dollars on virtual commerce, whether it’s digital goods, NFTs, or avatar accessories.

Zuckerberg foresees a massive economy around the metaverse—similar to what he built with Facebook and Instagram—and now aims to replicate it through Meta.

Additionally, the CEO stated that the company is heavily investing in AI development to boost revenue by up to 97%. This AI would work similarly to TikTok’s algorithm, delivering highly personalized content: “Our AI system can choose based on what it knows about you and what you’re personally interested in—and it will learn what you want to see.”

AIDIPE Hosts Hybrid Educational Research Congress

Fri, 17 Jun 2022 11:31:03 GMT

AIDIPE Hosts Hybrid Educational Research Congress

The Interuniversity Association for Pedagogical Research (AIDIPE), in collaboration with the following research groups: "Research, Educational Diagnosis and Evaluation" from the University of Santiago de Compostela, the "Research Group on Educational Evaluation and Quality" from the University of A Coruña, and the "Research Group on Evaluation" from the University of Vigo, held AIDIPE 2022 , the 20th International Congress on Educational Research : Inclusive and Equitable Quality Education in Times of Crisis , at the Faculty of Education Sciences of the University of Santiago de Compostela (Santiago de Compostela, Galicia, Spain) on June 15, 16, and 17, 2022.

A key innovation in this edition was the use of a Web3 platform developed by Walcon Virtual , allowing virtual attendees to give presentations and view all in-person sessions — and vice versa — enabling global participation.

Workshops, seminars, symposia, experience-sharing, and research communications were among the many activities featured in this congress, which brought together over 100 professionals and experts from the field in various formats.

Event Agencies Trust Walcon for Their Virtual Projects

Tue, 07 Jun 2022 12:18:02 GMT

At Walcon Virtual , we’ve completed over 1,000 projects—both B2C and B2B—which is why we want your clients to benefit from the know-how we've developed over more than 4 years.

The metaverse is becoming increasingly present across all industries, accelerating a digital transformation that opens a new technological paradigm. Many companies have clients who want to begin this transition but don’t know how to do it—often investing time and resources without a guarantee of results.

As a consulting firm, Walcon works with the most powerful platforms on the market , selecting the right one based on the event’s needs. We’re able to work hand-in-hand with any team, from anywhere in the world.

So, if you are an agency, company, or organization looking to offer virtual services to your clients—easily and with guaranteed results— Walcon Virtual offers flexible collaboration options.

If you have questions or want more information, feel free to contact us through this form by clicking here.

ESG Benefits of the Metaverse with Walcon Virtual

Tue, 31 May 2022 12:38:15 GMT

ESG Benefits of the Metaverse with Walcon Virtual

At Walcon Virtual , we’ve been committed to virtual events since 2018 due to their countless advantages over traditional physical events. Large companies embracing tech transformation through virtual offices and metaverse environments can improve their ESG rankings thanks to the following benefits:

CO₂ Emissions Reduction: Hosting digital events or using 3D metaverse platforms with avatars significantly reduces carbon emissions, mainly because attendees don’t need to travel by plane, train, or car. This reduction becomes even more substantial when employees don’t need to commute to the office. During the pandemic, remote work became necessary to protect workers, and crude oil consumption dropped to unprecedented levels, even reaching -$45 per barrel in April 2020. This showed how metaverses and digital transformation can be powerful allies in fighting climate change.
Work-Life Balance & Flexibility: Since the pandemic began, companies that adopted remote work have seen increased employee commitment. Not having to commute saves workers around 6 hours per week for personal activities. Employees are also more open to working extra hours from home, and long business trips are avoided. Metaverse platforms also allow immersive team-building activities with colleagues from around the world—something that would be otherwise difficult due to cost, time zones, and travel logistics.
Global Networking: Bringing together companies and institutions from all over the world in a virtual expo hall has changed the game. On one hand, virtual event costs are dramatically lower, improving company profitability. On the other hand, meeting people globally—without geographic barriers—opens up business opportunities previously unimaginable .

If you'd like to learn more about the ESG benefits of metaverse and virtual events, contact us with no obligation at:
www.walconvirtual.com/contact

International Architecture Biennial 2022 Realized with Walcon

Fri, 27 May 2022 16:45:05 GMT

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The International Architecture Biennial is organized every two years by the CACR , with the goal of raising awareness of the importance of architecture in the development of nations. For this purpose, a technical, educational, and informational event is arranged to stimulate architectural culture.

With a legacy of 15 editions over 30 years, Walcon Virtual is delighted to execute the 2022 Biennial. It is a fully tailored project that, on the one hand, includes a Web3 digital platform featuring 3D views both on the main event page and in the sponsor exhibit booths, where globally recognized brands and institutions such as ArcelorMittal, PPG Glidden, and the Latin University of Costa Rica are present.

On the other hand, the event includes architecture project presentations in two categories: professional and student. For this, the Walcon team has integrated 200 projects in full within the digital platform with the help of technological partners.

LaLiga and Rafa Nadal in the Metaverse

Fri, 20 May 2022 17:36:04 GMT

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This week LaLiga announced a partnership with the South Korean company TVm, owner of Triverso, where they will stream football matches and market NFTs, among other innovations. A few days ago we noted that the Italian league (Serie A) was the first to broadcast a match via the metaverse, so this alliance by the Spanish league underscores growing interest in these virtual spaces.

As LaLiga representatives explain: “Audiovisual content consumption has undergone tremendous changes in recent years, with the advent of new platforms and formats that allow reaching diverse audiences more directly and interactively.”

At Walcon Virtual, we have been advising and helping thousands of companies to dive into these new technologies and succeed in all their virtual ventures.

Meanwhile, Rafa Nadal — more specifically his academy — launched “Rafa Nadal Academy by Movistar,” a metaverse where users can explore the facilities and participate in games for chances to win prizes.

And your brand — is it ready to enter this new dimension? Contact us now with no obligation by clicking here.

Metaverse for Business: Italy's Serie A Joins the Metaverse

Tue, 03 May 2022 17:58:39 GMT

The metaverse continues to expand its variety of applications, allowing, in this case, the live broadcasting of a crucial Serie A match, Italy’s top football league, as reported by Marca . The fact that it was the first match broadcast in the metaverse demonstrates that these applications are on the rise, and more industries are crossing this technological frontier.

This match was not only viewable but also included metaverse rooms where spectators could interact with the environment and with other attendees without leaving their seats.

Thus opens the door to new ways of experiencing sports, which until now did not go beyond traditional television screens — but with emerging metaverses, they can be experienced immersively and firsthand.

At Walcon Virtual, we’re experts in such virtual events, and we have already executed a metaverse-based sports activation: a football tournament for Abu Dhabi Ports with over 100 participants and up to 30 teams.

If you’d like more information or personalized support for your event, contact us with no obligation by clicking here.

Telefonica's CEO Believes in the Future of the Metaverse

Tue, 19 Apr 2022 18:29:44 GMT

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Recently, José María Álvarez-Pallete , chairman of Telefónica, addressed the company’s Annual General Shareholders Meeting and made it clear that the current situation represents one of the greatest technological shifts in history: “the greatest era of change in human history, with more technology accumulation than any other generation has ever had.”

“The metaverse will provoke a deeper change than the arrival of the Internet,” declared the Telefónica CEO.

Words such as “metaverse” or “Web3” have emerged in a short time, aided by the exceptional circumstances of COVID-19, and they appear poised to spark a revolution in which the Internet evolves from two dimensions into three. A clear example is companies like Samsung , which already stake their place in this three-dimensional internet, investing firmly in digitalization.

This investment by companies like Telefónica is growing because data traffic has multiplied tenfold in recent years, shifting from voice services toward metaverse and artificial intelligence.

Thus, all companies that bet on these new technologies may secure a market share that undoubtedly offers a comparative advantage.

Hyperrealistic Avatars in the Metaverse

Wed, 13 Apr 2022 17:21:13 GMT

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The growing push toward metaverses allows the development of tools that make the user experience ever more real. 3D sound, environments simulating iconic spaces, remote work — a host of options is expanded by MetaHuman , a free cloud-based application that allows anyone to create photorealistic digital humans.

Until now, only game engines could deliver such high realism , but with this new application, anyone can reproduce themselves with incredible detail and realism. From physical appearance to clothing, always accompanied by human-like avatar gestures.

All this is closely tied to the commitment of companies like Facebook and Telefónica to the development and use of the metaverse, which they are integrating into their expansion plans, confident it will break into everyday life.

At Walcon Virtual we’ve been working with these virtual spaces for years, and we see how the applications and improvements in these technologies become more complex, requiring an expert hand to ensure optimal use.

7 Keys to Hosting a Succesful Virtual Events

Wed, 06 Apr 2022 19:29:38 GMT

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At Walcon we want to share our know-how from over four years of experience so your virtual event can succeed using these 7 steps:

Choose the most appropriate tools for the project

Sometimes one virtual platform is enough, but more complex projects require integration of multiple platforms. It’s common to integrate apps like Zoom, Vimeo, or YouTube into a Web3 or metaverse platform. At Walcon, we select the virtual platforms that best fit the project, objectively, and know the integration levels between them.

2. Plan the project

The project manager advises the event organizer on time margins and scheduling. Discipline and experience are key, as success depends heavily on advance preparation. It’s also vital to know if the platform has restrictions on protected networks. Walcon works with all types of platforms, including those that don’t require opening specific ports/IPs.

Configure the virtual space (2D, 3D, or VR)

Some platforms allow more customization than others, so configuration may take more time in some cases.
Train organizers, speakers, and visitors

As in real life, speakers must practice in the new environment. It’s also very important to perform technical checks on their equipment at least one week before the event to avoid technical issues.
Select event staff

Depending on the platform type, more or fewer personnel will be needed. In every case you need an event manager across platforms and technical support in 3D-avatar platforms. Always have an experienced virtual events team monitoring the event, since unexpected issues always arise.
Comply with GDPR regulations

GDPR is one of the world’s strongest data protection laws. At Walcon, we ensure our providers comply with those regulations to protect the personal data of all participants.
Analyze event KPIs

The organizer should receive analytics to evaluate the event’s success and compare with initial projections. In virtual events, a typical attendance rate is about 30% of total invitees, though it depends on the organizer’s engagement. At Walcon, we’ve managed events with up to 95% attendance of total invitees. You must attract visitor attention and create the desire to attend. In corporate events, this is easier if attendance is mandatory.

Walcon Virtual Operates in the United Arab Emirates

Mon, 21 Feb 2022 20:25:34 GMT

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With the goal of strengthening the country’s position as a global innovation hub, the United Arab Emirates hosted the country’s largest innovation event in February 2022.

For this reason, AD Ports Group , the main driver of logistics, industry, and commerce in the region, organized various activities throughout the month, including meetings and game sessions in its proprietary metaverse managed by Walcon Virtual.

Fully remotely, the companies carried out gamification of activities in a virtual world — the AD Ports Group Metaverse — enabling every user to access via a customizable avatar and enjoy an immersive experience interacting live with others in the space.

From February 14 to 28, more than 1,000 people visited the virtual facilities and participated in meetings, live presentations, and activities like a virtual football league, Escape Rooms, and scavenger hunts .

Hybridization: The Present and Future of Events

Mon, 06 Sep 2021 21:00:35 GMT

When COVID-19 disrupted the world, both individuals and companies were forced to change behavior and adopt new work models: more than 90% of companies have held virtual events in recent months.

Some already had prior knowledge of these platforms, while others needed to digitalize and adapt. This shift created a new common paradigm: a new opportunity to stage far more interactive events with nearly unlimited capacity.

The advantages of hybrid events are boundless — choosing platforms adapted to each event’s needs, scalable attendance, access from anywhere in the world, and major cost savings while preserving the essence of in-person, face-to-face interaction.

According to a recent MCI study , “80% of companies that have held virtual events report satisfaction with results, and 70% of participants in their events also expressed satisfaction.” Data that strongly demonstrates the real utility of these events for both organizations and attendees.

However, for hybridization to succeed, a professional team is essential — one that knows how to choose the right platform and customize every detail so that in-person to virtual (and vice versa) flows properly.

Walcon Virtual is a consultancy expert in this type of events, having organized over 200 virtual events and possessing ongoing training that allows it to select the best platforms currently available. If you’d like more information, ask for it with no commitment here.

Professionalize Your Live Broadcasts

Fri, 23 Apr 2021 19:37:20 GMT

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Every event has specific features that must be met to succeed. At Walcon Virtual , we offer the best solutions on the market to deliver exactly what each client needs.

Circumstances evolve and new tools emerge to gather large audiences and host all kinds of training, roundtables, informational talks, and much more in a fully interactive way.

Walcon’s latest offering is Webinars , which allow clients to stream content live, record it, and present it later. This creates strong interaction among users, enabling real communication — questions and answers, debates, problem-solving, etc.

What benefits does a Webinar bring to your event?

Participants engage in an interactive environment that boosts attention and communication;
The content can be recorded for later use;
Every user can join from anywhere , using any device;
Complex topics can be explained in depth with real-time Q&A;
The presenter can share resources live , enriching the audience’s experience;
With our platforms, you’ll get a registration page, attendee list, and a chat for real-time interaction;
Our expert production team crafts custom overlays, sponsor visibility, camera transitions , and more.

Gone are the days of lecture-only recordings — with no opportunity for dialogue or questions.

Do You Know About Hybrid Events?

Fri, 09 Apr 2021 19:52:50 GMT

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In this new landscape, we can host attendees both in-person and virtually, achieving nearly unlimited capacity and giving access to those who can’t travel. That’s why Walcon Virtual pioneered hybrid events.

A hybrid event allows extending the reach of a physical event through a virtual platform . Attendees unable to join in person can still participate and enjoy all content and activities online.

It’s important not to confuse hybrid events with pure streaming: while a live stream shows in-person sessions online, a hybrid event lets participants immerse themselves via specialized platforms. These provide dynamic content and interactive features so that the virtual experience feels like being there.

Some advantages of hybrid events include:

Attendees can choose how they participate, broadening the target audience;
You avoid issues with venue capacity since some attend virtually;
You reduce CO₂ emissions by eliminating travel, lodging, meals, etc.;
People from anywhere in the world can attend;
The event remains fully interactive, with activities available both physically and virtually.

At Walcon, we work tirelessly to be pioneers in virtual events, always crafting the perfect experience for our clients. We care about every detail so that attendees and organizers alike are satisfied and the event is a success.

That’s why we believe hybrid events will multiply the possibilities of physical and virtual formats , allowing attendees to freely choose their preferred mode. Stay tuned — we’ll share many more updates on hybrid events; don’t miss them!

Virtual Services for Your Events

Thu, 01 Apr 2021 19:58:20 GMT

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Our team at Walcon Virtual is divided into specialized areas, each offering clients different services to ensure their events run perfectly from start to finish:

Event consulting and planning: Every event is unique. We work closely with clients from the start, optimizing time and resources to achieve the best results in attendance and participation.
Entertainment and engagement: Creating interactive moments like team building activities, games, raffles, and contests keeps participants engaged and ensures longer platform interaction.
Hiring public figures: Recognized artists or speakers enhance brand credibility and visibility, acting as event ambassadors.
3D/VR design: Our expert designers create customized 3D environments adapted to each client’s brand and virtual experience.
Technical assistance: Our support team ensures everything runs smoothly before and during the event, solving any technical issues instantly.
Corporate websites: We design, create, and maintain event websites for managing exhibitors, tickets, and sponsor information efficiently.

With these services, we guarantee complete event success — with continuous support before, during, and after.

If you want to organize a virtual event but don’t know where to start, contact us — we’d love to help!

The Beginnings of Virtual Reality

Thu, 18 Mar 2021 08:40:04 GMT

The Beginnings of Virtual Reality

In its early days, what we now know as VR was far from what we experience today, though it shared the same goal. Today, we want to tell you the full story behind modern virtual reality and its first steps.

The concept of virtual reality was originally linked only to science fiction, until various scientists and inventors decided to give it shape and create viable models.

The first person in the world to take an interest in virtual reality was Charles Wheatstone, who began his studies in 1838 by creating a series of flat images of the same object which, when combined, created the illusion of a 3D environment—what he called stereoscopic drawings.

In 1929, the “Blue Box” was created, designed specifically for military flight training. This device simulated weather conditions and moved according to the pilot’s commands, allowing them to train virtually.

Based on Wheatstone’s stereoscope, William Gruber created the View-Master in 1939, a device that allowed users to view two images simultaneously, creating a sense of depth. However, its functions strayed far from the original intent, and it ultimately became popular as a children’s toy.

Later, in 1956, the Sensorama 3D device was created, featuring major technological advances such as a scent generator, vibrating seat, stereo sound, and 3D imagery. Short films like “I’m a Coca-Cola Bottle” were even produced to be played on the Sensorama.

In 1968, scientist Ivan Sutherland created “The Sword of Damocles,” which he described as “the ultimate display.” This device allowed users to move and change their perspective as the images followed their head movements. Although the project never reached the public due to its heavy weight, it was a great step forward for virtual reality and laid the foundations for augmented reality.

In 1980, Thomas Furness created the “Super Cockpit,” a flight simulator that allowed pilots to control the plane through gestures, eye movements, or voice commands. The device also projected real-time 3D maps to help pilots navigate.

During the 1980s, engineer Jaron Lanier popularized virtual reality, and his company, Visual Programming Lab, sold the first EyePhone headsets and data gloves for $9,000 and $9,400 respectively.

As we can see, the study of virtual reality did not emerge recently; over the years, many people have worked hard to push this field forward and achieve what we now know as VR.

Today, we have major technological advances that make it possible to carry out many projects—something that was lacking in the past and posed a major challenge for development.

This is only the beginning; we are sure there are still many innovations and breakthroughs to come in the world of Virtual Reality, so be prepared—many exciting things are on the way.

New Virtual Showrooms

Mon, 15 Mar 2021 20:11:27 GMT

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Little by little, new technologies are becoming part of our everyday lives, making it easier to carry out activities that were once limited by health restrictions.

Through Walcon Virtual’s platforms, you can bring together a large number of users in a single virtual space to showcase your content — whether images, videos, or products — and build meaningful business and professional connections.

These digital environments offer multiple advantages:

Time and cost savings;
No geographical or time barriers;
Work-life balance;
Environmental sustainability;
Lead generation.

Thanks to these technologies, it’s possible to host presentations, launch new products, or display catalogues in an innovative, low-cost way.

Virtual showrooms are personalized 3D corporate spaces designed for each client.

You can:

Showcase products through 360º photos and videos;
Display services on interactive presentation screens with private chat areas;
Add detailed descriptions and links to external landing pages for direct purchases;
Customize all spaces with your brand identity.

Our technical support team ensures everything runs smoothly, providing real-time assistance during the event.

Afterward, we’ll send you analytics on attendee behavior, time spent, and more.

If you want to host a virtual event without losing real human connection, contact us — we’ll be glad to help!

Virtual Meetings

Fri, 05 Mar 2021 20:19:16 GMT

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How Virtual Events Help Reduce CO₂ Emissions

Wed, 24 Feb 2021 20:28:24 GMT

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In the past, volcanoes were the main source of CO₂, but today, the burning of fossil fuels for transport, electricity, and industry are the primary culprits. In Spain alone, transport accounts for over 3 5% of total emissions , according to Newtral.

During 2020, global emissions dropped by about 7% compared to 2019 due to the pandemic, but CO₂ concentration continued to rise. According to the UNEP report, this reduction only represents 0.01°C — far from the Paris Agreement’s target of limiting warming to below 2°C.

While small individual actions matter (reduce, reuse, recycle; eat sustainably; use renewable energy; drive less) , companies can also make a huge impact — and virtual events are a powerful way to do so.

By hosting events virtually , organizations eliminate travel, accommodation, and waste, significantly reducing environmental impact .

Concrete figures:

Up to 58 kg of CO₂ saved per person on air travel (per 100 km).
38.8 kg saved on land travel (per 100 km).
44.3 kg saved on hotel stays (per night).
Up to 3.8 tons less energy consumption per 100 m².

Virtual events not only promote sustainability but also help companies meet their Corporate Social Responsibility (CSR) goals.

Benefits of Virtual Reality in Education

Fri, 19 Feb 2021 20:43:09 GMT

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Virtual Reality (VR) is increasingly present in daily life, making tasks easier and more engaging . The pandemic accelerated the need for digital learning systems — online classes, videos, and exams — helping education adapt quickly.

According to a study by ABC , the first years of a child’s life are essential for emotional, social, linguistic, and motor development. Providing interactive, immersive education at this stage enhances memory and focus.

Benefits of VR in education:

Boosts curiosity and motivation among students.
Accelerates learning through engagement and focus.
Encourages teamwork and active participation.
Fully customizable content — lessons, games, videos, and activities.
Improves knowledge retention compared to traditional teaching.

At Walcon Virtual, we offer customized VR classrooms designed for interactive, high-quality learning experiences.

If you’re interested, don’t hesitate to contact us — we’ll be happy to help!

Basic Guide for Your Virtual Event

Fri, 12 Feb 2021 07:22:30 GMT

First of all, you should know that to attend a virtual event you need three things:

A computer
Internet access
Lots of enthusiasm to learn and experience something truly innovative.

By doing this, you’ll be helping the organizing company reduce travel and logistical costs, eliminating any geographical barriers. And most importantly, you’ll contribute to reducing CO₂ emissions since the event is completely virtual. Now then, let’s get started!

First, after registering for the event, you will receive an invitation to access the platform where it will take place. Once you’ve logged in, you’ll need to create an avatar that will represent you during the event and with which you’ll be able to interact with all the other attendees.

To help you learn how to use the platform, Walcon has developed a variety of explanatory guides that teach you how to move around the virtual world, talk with other participants, and make adjustments such as configuring your audio and microphone.

Also, if you are a speaker at the event, don’t worry about anything — we will provide complete training to explain everything you need to do on the day of your presentation so that everything goes perfectly.

And what if I have a problem on the day of the event and don’t know how to solve it? Don’t worry about that either! For every event, we always have a fantastic support team available to help any attendee who may have issues or doesn’t know how to perform a specific action.

Finally, all that’s left to do is relax and enjoy your virtual event, as it’s a unique experience that will allow you to learn new things in an innovative way, meet people from all over the world, and expand your network of professional contacts.
See you at your event!

Metaverses Are Already the Present

Thu, 28 Jan 2021 20:44:34 GMT

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Walcon was founded in 2018 with the clear goal of humanizing the digital — though at a much slower pace at first than today. The COVID-19 global pandemic accelerated digital transformation , and what was expected to take 8 to 10 years happened in just 2, as Juan Antonio Sempere states.

From GieNow, they wanted to learn about this process firsthand and interviewed our Business Development lead, who revealed all the keys to venturing into the virtual events universe.

With Facebook’s recent rebranding to Meta , the unstoppable trend of virtualizing everyday activities — meeting clients, networking, creating event spaces — is reaffirmed, showing enormous remaining potential.

As Sempere says in the interview, the digital world is a unique opportunity for entrepreneurs wanting to build their careers and explore new business paths. However, these entrepreneurs “must be brave and cautious at the same time — brave to innovate and test the idea, cautious to minimize investment risk.”

Also, if you have an event idea and want our help to carry it out, you can contact us with no commitment through this form.

Ready for VR 2021?

Fri, 18 Dec 2020 09:10:15 GMT

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The year is coming to an end, and at Walcon Virtual , we are thrilled with all the events we’ve hosted throughout the year on our virtual campus.

For Walcon, every project is a new challenge that pushes the entire team to work together to meet all the client’s needs and bring them to life in a fully virtual environment.

We are very proud that globally recognized companies and institutions have placed their trust in us. Some of the most important international events of the year have taken place on our campus, such as GR-EX , the world’s leading virtual fair on robotics, AI, and technological innovation, which showcased the latest advances in artificial intelligence, industry, service robotics, and logistics, among other sectors.

We have also hosted numerous events for organizations like the Red Cross , including “Generating Coexistence Against Bullying” and the “10th Company Meeting” , among others.

Additionally, institutions such as the Spanish Civil Guard have joined the world of virtual events by organizing the “2nd National CyberLeague” , where several teams competed in multiple rounds until one emerged victorious.

We’ve also had the pleasure of organizing events of all kinds, such as the 10th Agripina Awards Gala , where advertisers, publicists, creatives, and students came together to create new professional and commercial connections.

On an international level, organizations such as Tourspain — responsible for promoting Spain as a tourist destination abroad — trusted the Walcon team to carry out “Spagna Virtuale” , a B2B and B2C virtual event that created a professional meeting point between the Italian and Spanish tourism sectors.

Finally, we “traveled” across the ocean to collaborate with companies such as EnEl Perú , ACA Jóvenes , and APLA (Latin American Petrochemical and Chemical Association), which, together with Walcon Virtual, organized their first annual business meeting in virtual reality.

As we can see, this has been a true challenge that has allowed us to learn every day and gives us the opportunity to keep improving for the year ahead.

On behalf of the entire Walcon Virtual Events team, we want to thank you for this year full of virtual events and for all those yet to come.
Merry Christmas and Happy New Year — see you soon!

Meet Virtual Parties with Avatars!

Fri, 04 Dec 2020 09:37:22 GMT

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Christmas is getting closer, and questions are arising about family gatherings, traveling to other places, and whether we’ll be able to be with our friends... It’s a time full of uncertainties that we must adapt to in order to comply with the new normal.

For this reason, at Walcon Virtual, we want to help you through this difficult adaptation process by offering the possibility to continue celebrating all kinds of events and gatherings.

Trade shows, conferences, award ceremonies, product launches, training courses, and networking rooms are some of the types of events we’ve already talked about, but today we bring you news that we’re sure will brighten your holidays.

On our campus, you’ll be able to enjoy various activities so you can keep celebrating the Christmas party with your entire team.

Thanks to the virtual facilities we offer, you can engage in team building activities, fun games, and even a fantastic party on the building’s terrace with a DJ and live music to enjoy a pleasant time with your colleagues—all without missing conferences or company presentations.

Thanks to our platforms and their multiple features, you’ll truly feel like you’re really there!

This unique virtual experience lets you enjoy Christmas while respecting all imposed restrictions, starting at just 25 euros per person.

If you want to celebrate Christmas with all your coworkers in a completely safe way, don’t hesitate to contact us with no obligation.

We’re waiting for you!

Can I Organize a Virtual Event for Any Industry?

Fri, 06 Nov 2020 10:09:16 GMT

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Walcon Virtual continues to grow steadily, expanding its client portfolio with a diverse range of customers. These clients have different characteristics, clear objectives, and specific needs. That’s why we adapt and pay attention to every detail to meet the demands of clients regardless of their industry.

Our portfolio of sectors is increasingly broad, and here are some industries we have already worked with:

Energy Sector: This sector values the importance of a digital presence. The prime example is Effie, an international virtual fair held every year covering current topics such as renewable energy, energy efficiency, and sustainable mobility.
Fashion: Digital platforms allow companies and industry experts to meet with designers worldwide to showcase new projects, even launching new collections to the public.
Industry: The presentation of 360º images and videos makes it possible to explore detailed material innovations in the industry, as well as conduct training sessions or workshops.
Healthcare: Health is one of the most important topics, and at Walcon Virtual, we are aware of that. Our digital platforms enable the safest way to bring together top experts from around the world to present and discuss advances and sector news.
Construction: This sector has evolved toward digitalization, so business relationships, presentations, and sales have all moved to virtual platforms.
Tourism: A virtual fair or networking room can make a difference in brand image development and promote various destinations, enhancing connection and intelligence.
Automotive: It allows clear and simple showcasing of products or services such as vehicles, charging stations, and more, often including simulations of real-life situations from all angles.

All these sectors are addressed with the professionalism and experience of our team, maintaining constant communication with the client to achieve defined objectives.

If you want to learn more and start preparing your next online event, contact us here!

Live a Unique Virtual Experience

Fri, 30 Oct 2020 10:36:33 GMT

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This new situation we are living through has brought a major change for everyone, and because of that, the need to reinvent ourselves has arisen so we can continue with our daily lives.

The entire Walcon Virtual team constantly works to offer a unique experience in virtual events, paying attention to every detail so attendees feel immersed in our worlds.

We specialize in creating a meeting point between the company and the client so both parties can establish communication and create business opportunities. This meeting point depends on each client and their characteristics, which is why we know how to create the event that best suits your needs.

Organization of all kinds of sector-specific fairs, recreating a physical fair environment where visitors and exhibitors can interact.

Hosting congresses and conventions in auditoriums and/or virtual rooms with live connection to the speaker, screen sharing, presentations, or videos.

Product presentations or promotions through 360º videos or photos accompanied by any additional information and direct access to purchase the product.

Training courses conducted in virtual rooms where direct and personal communication is established between the speaker and attendees.

Networking rooms that encourage exchanging opinions and creating contacts among professionals and/or entrepreneurs with common interests.

If you are thinking about creating a virtual event, don’t hesitate to contact us with no obligation. We’ll be delighted to help you!

Virtual Events Help Companies Expand Their Network

Thu, 03 Sep 2020 11:21:21 GMT

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After several months working under the new normal, some companies have been seriously affected by the inability to carry out activities that used to be routine, such as sales visits, client meetings, etc. Similarly, associations and brands focused on social actions have also struggled to connect with their users.

However, virtual events have established themselves as an alternative for all these types of companies. Virtual events can host any kind of activity: fairs, congresses, exhibitions, networking groups, training sessions, team building, and more. As we see, with all of these, brands can not only maintain contact with their audience through immersive experiences but also expand their network by working in virtual environments.

At Walcon Virtual, we offer virtual events on 3D platforms. These platforms provide numerous spaces where each participant attends the event through a personalized avatar, allowing you to enjoy the environment and the warmth of human contact. The 3D sound creates fully interactive experiences, as it is ambient sound that lets you talk to any avatar in front of you as if you were in the real world.

Some benefits you can gain by holding a virtual event with us include:

Reduction of organizational costs, as well as travel and accommodation expenses.
Elimination of geographical barriers, turning events into international gatherings accessible simply with an internet connection.
Strengthening and expanding your contact network, enhancing networking and generating new business opportunities.
Access and interaction analytics, allowing you to measure the event in numbers and evaluate the actions taken.

If you need advice when creating your first virtual event, request our services and organize your event with Walcon Virtual from minute zero—no commitment required!

3D Environments as a Team Building Tool

Mon, 03 Aug 2020 11:48:37 GMT

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New work models allow companies to include employees from different geographic areas who work from home. Telecommuting offers many advantages, such as flexible hours and savings in time and commuting costs. However, not all workers adjust equally well; some may feel lonely, frustrated, or even isolated.

At Walcon Virtual, we understand the importance of internal communication for employee well-being. Good internal communication improves the organizational climate and motivates employees to feel like a vital part of the team.

Our philosophy, "Humanizing the digital world," starts internally — we ourselves use the services we offer to grow organizationally, with meeting rooms, training rooms, relaxation areas, activities, and more.

We partner with various technology providers offering multiple platforms, so you can choose the one that best fits your Team Building proposal.

Latest additions like 3D sound and customizable avatars allow us to create experiences with our employees that feel personal, real, and close.

There is a wide range of possibilities to create your tailor-made virtual event — don’t miss out!

Using Virtual Platforms Increases Interaction

Fri, 10 Jul 2020 12:06:45 GMT

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During these months of lockdown, we've seen how people have felt the need to maintain human contact with those around them. For this purpose, all kinds of online videoconference platforms have been used — for work, exercise, and more.

However, while at Walcon Virtual we consider these platforms very useful for services like webinars, we think they are somewhat outdated regarding interactivity.

These platforms are called passive because they allow you to see and hear but not to maintain closer contact. That is why Walcon’s most distinctive service is exploratory or interactive platforms. These platforms use the latest technology to develop VR and 3D events.

Making the Most of Lockdown and Business Digitalization

Wed, 17 Jun 2020 12:26:01 GMT

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With the start of the new normal, it’s time to explore new ways of working that keep us aligned with the trends shaping the coming years.

The COVID-19 crisis has marked a before and after in our society. Over the past few years, digitalization has been a slow process for most companies—something we’ve postponed for as long as possible. Suddenly, we found ourselves in a state of emergency where most businesses had to rely on remote work without being properly prepared.

At Walcon, you’ll find consulting and planning services to help you start digitalizing your company from scratch. We offer one of the latest innovations in digital marketing for businesses: VR and 3D environments , which allow you to establish commercial and professional relationships through a virtual setting.

What makes Walcon’s services unique is their ability to foster human connection and create a close, engaging atmosphere—thanks in part to the use of personalized avatars.

Walcon’s main goal is to humanize technology , improving interactions between companies and clients as well as among employees.
According to feedback from our clients, the key advantages of these virtual events include:

Cost and time savings,
Elimination of geographical and time barriers, and
Reduction of environmental impact compared to traditional events.

Walcon offers a wide range of possibilities for your business or association. For example: creating sector-specific virtual fairs to bring together visitors and exhibitors, conferences and congresses where companies can make presentations and interact with attendees, and more.

In addition, more intimate events can be created, such as small virtual rooms for training sessions or networking meetings. In these spaces, communication is 100% direct and personal.
For training sessions, trainers and participants are in constant contact via chat, where the company can share all the necessary materials.
In networking rooms, professionals interact through personalized avatars, enabling idea exchange and negotiations in a much more human and engaging way.

Green Events: The Sustainability of Virtual Environments

Fri, 12 Jun 2020 12:54:49 GMT

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In recent years, large-scale business activity has generated a number of environmental consequences — many of them irreversible for the planet. During the COVID-19 pandemic, we witnessed how, in just a few days, cities like New Delhi and Paris significantly reduced their pollution levels. Virtual events can continue contributing to this positive change.

Virtual events have become an essential communication strategy for companies committed to sustainability . One of the main advantages of these events compared to traditional ones is the reduction of CO₂ emissions .

These events allow thousands of people to connect on the same online platform without the need to travel. This eliminates emissions from transportation, event venues, and accommodation. The only thing participants need to attend is an electronic device with an Internet connection.

Although conventional events can be held in sustainable spaces, they still require the setup of physical infrastructure such as stands, signage, or air-conditioning systems.

In addition to reducing CO₂ emissions, another advantage of virtual events that contributes to the fight against climate change is the elimination of plastic and paper waste . Since they don’t take place in a physical location, virtual events completely avoid the tons of paper and plastic generated at traditional fairs — from brochures and merchandising to banners and printed materials.

Virtual events not only reduce environmental impact but also represent significant economic savings for both organizers and participants. This allows many companies to attend fairs and conferences that were previously out of reach.

At Walcon Virtual , we offer consulting services and guide you through the planning of your digital environment to ensure that your virtual fair or conference is a complete success. Our team adapts your ideas to VR technology and 3D creativity so your virtual project retains a human touch.

What makes Walcon unique is that we provide real interactions between attendees , each represented by a personalized avatar that can communicate, attend conferences, engage in networking, and share digital brochures or information.

If you have any questions, contact us — we’ll be happy to tell you more about our services.

How can I organize a virtual event successfully?

Fri, 13 Mar 2020 07:49:40 GMT

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The coronavirus crisis is forcing organizations to cancel their in-person events, and many of them are considering the possibility of moving them to the virtual world. If this is your case, we’ll help you answer several questions that are going to arise.

1.- What type of events can be held virtually?

The first thing we need to know is that most events can be adapted to the digital world. Maybe you hadn’t thought about it until now, but any congress, fair, conference day or product presentation can be turned into a virtual version, as long as we don’t need to taste, smell or feel the texture of those products being presented — at least for the moment.

We can even carry out team-building activities, training classes or networking sessions within a virtual environment, and the level of interaction is quite similar to that of physical venues, even if we can’t touch each other.

2.- Which platform should I use?

Nowadays there are many platforms worldwide that are marketed as virtual event software. However, they are not all the same and there are significant differences between them. On all their websites you will see pictures of avatars, but the vast majority of these platforms are not 100% interactive, and you won’t realize this until they give you a demo and you try the product yourself. To begin with, we could distinguish between two types of platforms:

Passive platforms. We call them this way because they resemble a directory or a webinar. They allow you to see and hear, but you don’t actually have an avatar that can move through environments and interact with all the people around you.

Exploratory and interactive platforms. This type of platform offers a high level of interaction and some even allow immersive experiences thanks to virtual reality technology. With them, we can move around the space through an avatar and explore it, as well as talk to those who are around us.

Of course, the price between the first type and the second differs a lot, with the second being more expensive, but the reality is that they are totally different products. If what you’re looking for is customer experience, we advise you to use an interactive platform, even if you have to pay a bit more for it. We only offer interactive platforms because we classify the flat ones more as directories with chatboxes or classic webinars, but not as pure virtual events. Besides the level of interaction, there are other technical and accessibility issues that differentiate one platform from another, and it’s important that you know them before deciding which technology you will use for your event.

3.- Can I contract directly with the platform manufacturer?

Some platforms only work through partners like us, but there are others with which you can contract directly. However, we always recommend that you contact a virtual event consultancy, because these products require training that can take months of work, even if they sell it to you as very easy.

If you hire your event through a consultancy, you will save yourself the need to train and assign exclusive resources to manage the technical part for its preparation and during its celebration.

Even if you think you save money by going directly to the manufacturer, that’s not the case. Consultancies do not add a percentage on top of the platform’s retail price; instead, we have a distribution discount and only charge for the service, which will save you a lot of time, money, and above all, headaches. It’s always better to leave things in the hands of specialists, especially when it comes to such technical matters.

At Walcon Virtual Events , we have the experience and professional team to make your virtual event a success.

Walcon Virtual finalist in the IN4Bankia Awards

Sat, 21 Dec 2019 08:45:41 GMT

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Walcon Virtual, organizer of the Effie Virtual Congress events, is one of the four finalist companies in the IN4Bankia Awards in the Best Start-Up category.

The company was selected by the contest jury among 112 candidate companies, along with Newmanbrain , Bioithas , and Bioferrik Ink .

In 2019, Walcon organized the first 100% virtual international trade fair and congress on energy efficiency , and is now preparing three new editions of sustainable VR events for 2020:

Effie Solar , focused on renewable energy;
Effie Efficiency , dedicated to energy saving and environmental innovation; and
Effie Mobility , focused on sustainable mobility.

The IN4Bankia Awards , organized by Bankia and the newspaper Información , are important for giving visibility and recognition to the business community of Alicante.

The winners of this fourth edition were as follows:

Newmanbrain , Best Start-Up
Forest Chemical Group , Innovation and Best Export Company
Lokimica S.A. , Best SME
Gestión Tributaria Territorial , Best Professional and Business Career
Francisco Gómez , founder of Grupo Marjal, Professional Merit

The traditional physical store moves to the virtual world

Wed, 16 Oct 2019 09:08:57 GMT

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Immersive technologies have enormous potential, which many companies have discovered and decided to invest in — from internet and social media giants to sectors such as textiles and the cosmetics industry.

Augmented Reality (AR) and Virtual Reality (VR) generate $17.2 million and are estimated to reach $162 million in 2021 — a growth of up to 900%.

These efforts and investments were mainly focused on developing the technology itself, without promoting the creation of programs and applications to make it usable. However, in recent months, the landscape has changed, and some physical stores that only had a website have begun creating Augmented Reality and Virtual Reality applications.

According to a recent study by International Data Corporation (IDC), Augmented Reality and Virtual Reality (AR and VR) generate $17.2 million and are estimated to reach $162 million in 2021 — a growth of up to 900%.

Therefore, the change in the way we sell already affects both retailers and consumers. We can already see this in companies like Sephora , which has launched a mobile app that allows us to virtually try on different cosmetic products simply by taking a selfie.

Others go further and allow us to see how our home would look with the furniture we like. For example, Ikea , the Swedish company, launched an app that lets us use AR to place items from their catalog in any room, check if they fit, and see how they look.

Taking it a step further, Alibaba , the Chinese giant, has a virtual warehouse that we can access via VR and shop as if we were in a physical store: walking through aisles, picking up products, examining them, and getting all the information about them.

As we can see, structural changes in the way we consume are moving the buying process from a physical store to a virtual one.

Training with Virtual Reality (VR)?

Tue, 17 Sep 2019 09:28:07 GMT

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When we talk about training, we usually imagine a classroom where an expert explains a series of topics. But after reading this post, our imagination might take a turn.

VR technology, increasingly developed and with more application possibilities, is constantly evolving so that we can not only visualize audiovisual content but also interact with it.

Companies like Seat , Acciona , BBVA , Nacex , and Airbus are already using VR to train their employees and explore new ways of working that allow them to be more productive through simulations of everything they do, without any risk. For example, Airbus uses this technology when implementing modifications or updates to their aircraft models, stating that “this technology allows users to perform verification and validation activities in only 25% of the time required by traditional methods.”

Other sectors, such as healthcare, also use these tools for training and practice — for example, surgeons can learn surgical techniques and apply them in a real-world scenario without risk, in a fully controlled environment.

It’s all about being more productive with simulations of everything they do, without any risk.

And it’s not just practical. On a theoretical level, VR technology allows us to enter virtual classrooms where interaction with the instructor is easy and direct, eliminating geographic and time barriers that could otherwise hinder training.

In this way, we can say we are facing a new training method that many companies are already leveraging, and many others will adopt in the near future.

VR Events vs. In-Person Events

Sun, 08 Sep 2019 09:54:05 GMT

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Events are and will continue to be the best communication tool for companies.

Over the past few years, many technological advances have been incorporated into our lives, changing even everyday aspects like checking the time: if before you looked at your watch, now you can do it on your smartphone or smartwatch, while also checking your social media notifications, heart rate, or steps walked.

These advances also affect the business world and the way we communicate and negotiate. So why not take advantage of the benefits they offer? Technology provides many advantages, making the business world increasingly competitive and well-prepared.

A savings of up to 50% can be achieved, as all types of travel, resource expenditures, and meal costs are avoided.

Previously, a large portion of the annual budget had to be spent promoting at trade shows and events in various locations. Now, you can simply use a computer at your workstation or home, go online, set up a virtual booth, customize it, and establish personal and professional relationships with industry entrepreneurs and clients without leaving your desk. You can also present a product, catalog, or simply make contacts within your industry.

All this can be done by entering virtual halls and sharing conversations and virtual business cards — what we now know as VR business .

As we can see, virtual events allow us to perform the same functions as in-person events, but… for much less! Savings of up to 50% are possible because travel, resource expenditures, and meal costs are eliminated. Additionally, holding a virtual event sets you apart from the rest, providing not only economic and social advantages but also competitive ones — all in a sustainable and eco-friendly way.

New Technologies: Virtual Reality Takes a Step Forward

Wed, 04 Sep 2019 10:21:15 GMT

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Recently, Facebook introduced its new venture: Facebook Horizon . This is a revolution in the social media landscape, as this platform will allow us to enter a virtual world where socializing and fun reach a whole new dimension.

In this virtual world created by Facebook, each of us can enter with a customizable avatar and interact with friends, as well as meet new people.

The presentation of this new product makes us realize that virtual reality will increasingly play a major role , reaching aspects of our lives that we haven’t experienced before. It is still largely unexplored for most people, but many companies are already developing and investing in this type of technology.

Another innovation we have seen is the advancement in VR technology and headsets . Currently, if we put on VR glasses, we can interact with the virtual world but not with the real one. However, thanks to new models like Oculus Quest , headsets can now recognize elements such as our hands without the need for special gloves or additional equipment.

Virtual reality will increasingly take a central role, impacting aspects of our lives that were previously unknown.

In other words, we are facing a scenario that strongly bets on VR technology and its real applications , which by 2020 will allow us to both establish social relationships in a virtual world and attend events and trade shows without leaving home .

Virtual Classrooms, the Latest Trend in Corporate Training

Tue, 03 Sep 2019 11:27:35 GMT

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Online training is currently the most widely used educational model in the corporate sector, regardless of the type of business or the market niche in which the company operates. The advantages offered by this system, such as saving time and costs, flexibility, and accessibility, among others, make it an essential tool for employee learning.

And this also greatly affects companies. Corporate training is one of the areas experiencing the most changes, and currently virtual learning is gaining great prominence within Human Resources departments.

Therefore, online training is today the most used educational model in the corporate sector, regardless of the type of business or market niche in which the company operates. The advantages offered by this system, such as saving time and costs, flexibility, and accessibility, among others, make it an essential tool for employee learning.

But this networked training should not be limited exclusively to employees taking online courses with interactive content; it should go a step further and become a school for companies that offers its attendees the possibility of receiving virtual education with the highest possible interactivity .

In this sense, the use of virtual classrooms in businesses is of special importance, as these tools allow the creation of immersive and highly realistic experiences for employee training. They are like a virtual campus, but adapted to company workforce learning, offering professionals more resources and fewer limitations than traditional methods.

Advantages of Virtual Classrooms for Companies

This type of virtual platform adapted to corporate training encourages teamwork through social and cooperative learning . Advanced online training is key for corporate development, and virtual classrooms have become the perfect complement to learning that allows employees and managers to acquire new professional skills and competencies.

Their benefits are countless , not only in terms of cost savings on travel and materials, but they also cover several essential aspects. These are the main advantages of Virtual Classrooms:

Wide Accessibility and Interaction

Thanks to rapid technological advances, today we can “attend” virtual classes from mobile devices, tablets, laptops, or computers whenever, wherever, and however we want . This type of training eliminates spatial and temporal barriers, putting any content in employees’ hands in real time.

The scenarios they recreate also allow full interaction among all attendees , who can ask questions, debate, and connect with other members, sharing learning, experiences, and strengthening teamwork.

High Level of Personalization

To meet specific needs, these virtual platforms allow training to be fully customized , as companies can install specific plugins and design each element that makes up the virtual classroom. In fact, it is not only possible to adapt the subjects or functionalities but also the appearance. This is one of the most striking advantages, as it is possible to create fully immersive environments using 3D avatars . Each of them realistically mimics each participant, who can also communicate in real time through VoIP applications.

Using virtual classrooms to train employees is, without a doubt, a guarantee of success , both in terms of infrastructure and for the employees themselves.

4 Reasons to Use 3D Virtual Worlds in Training

Training activities enriched with digital experiences are already a reality in many companies. There are many reasons why HR managers choose these alternatives. Among the most important, we can highlight the following:

3D virtual environments are designed to provide collaborative digital learning experiences. Their application in corporate training activities is essential. The possibilities of the virtual world are vast, and all of them ensure participants have an experience completely different from traditional learning methods.

In this sense, technological advances have brought very innovative elements that greatly enrich them and give them added value. One of the innovations having the most success in Virtual Classrooms is the use of interactive 3D avatars by Virtway Events , which allows creating very realistic and immersive environments within virtual worlds. Each avatar can be customized with multiple options and gives the sensation of being present without actually being there.

3D virtual worlds are collaborative spaces that perfectly adapt to activities characteristic of informal learning. Participants have the opportunity to observe and participate in different training activities where they can apply the “learn by doing” approach.
Virtual classrooms also promote authentic learning , represented by training techniques focused on connecting what is taught with real-world situations. Virtual worlds are designed to create simulated environments where concepts and realities from daily work life can be discussed and assimilated.
New virtual corporate training platforms not only allow the development of specific competencies for each topic but also stimulate a range of transversal skills essential in the workplace, such as teamwork and communication.

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The Beginnings of Virtual Reality

The Beginnings of Virtual Reality ﻿

In its early days, what we now know as VR was far from what we experience today, though it shared the same goal. Today, we want to tell you the full story behind modern virtual reality and its first steps.

The concept of virtual reality was originally linked only to science fiction, until various scientists and inventors decided to give it shape and create viable models.

The first person in the world to take an interest in virtual reality was Charles Wheatstone, who began his studies in 1838 by creating a series of flat images of the same object which, when combined, created the illusion of a 3D environment—what he called stereoscopic drawings.

In 1929, the “Blue Box” was created, designed specifically for military flight training. This device simulated weather conditions and moved according to the pilot’s commands, allowing them to train virtually.

Based on Wheatstone’s stereoscope, William Gruber created the View-Master in 1939, a device that allowed users to view two images simultaneously, creating a sense of depth. However, its functions strayed far from the original intent, and it ultimately became popular as a children’s toy.

Later, in 1956, the Sensorama 3D device was created, featuring major technological advances such as a scent generator, vibrating seat, stereo sound, and 3D imagery. Short films like “I’m a Coca-Cola Bottle” were even produced to be played on the Sensorama.

In 1980, Thomas Furness created the “Super Cockpit,” a flight simulator that allowed pilots to control the plane through gestures, eye movements, or voice commands. The device also projected real-time 3D maps to help pilots navigate.

During the 1980s, engineer Jaron Lanier popularized virtual reality, and his company, Visual Programming Lab, sold the first EyePhone headsets and data gloves for $9,000 and $9,400 respectively.

As we can see, the study of virtual reality did not emerge recently; over the years, many people have worked hard to push this field forward and achieve what we now know as VR.

Today, we have major technological advances that make it possible to carry out many projects—something that was lacking in the past and posed a major challenge for development.

This is only the beginning; we are sure there are still many innovations and breakthroughs to come in the world of Virtual Reality, so be prepared—many exciting things are on the way.

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