This week LaLiga announced an alliance with the South Korean company TVm, owner of Triverso, where it will broadcast football matches and commercialise NFTs among others. A few days ago we mentioned that the Italian league (Serie A) was the first to broadcast a football match in the metaverse, so with this agreement made by the Spanish league it is clear that the interest in these virtual spaces is growing.

As LaLiga representatives explain: "The consumption of audiovisual content has undergone major changes in recent years, with the emergence of new platforms and formats that allow reaching multiple audiences in a more direct and interactive way".

At Walcon Virtual we have been providing consultancy and help to thousands of companies to introduce these new technologies and achieve success in all their virtual activities.

On the other hand, Rafael Nadal, more specifically his academy, launched "Rafa Nadal Academy by Movistar", a metaverse where you can visit the facilities and participate in games with the option of winning prizes.

And your brand, is it ready to enter this new dimension? Contact us now by clicking here.